The challenge
Develop a new Desperados beer with a more accessible taste, inspired from Spanish sangria.

The Brand Idea
Highlight the vibe of Spain’s hottest city : Barcelona
Visually, a balance between the Spanish ‘carácter’ and the soft fruity notes of the product, conveyed by a graphic reinterpretation of the city’s famous Parc Güell’s mosaics.

The result
A very consistent mix, from packaging design to communication.