Become a cultural leader in the beer category  

Working alongside Heineken since 2008, blackandgold has undertaken a double role.

First as a “brand guardian”, ensuring visual coherence between the brand’s statements whether in terms of packaging, in-store communication, or sports and music partnerships.
At the same time, as a “brand challenger”, proactively inspiring the brand’s activation and innovation strategies in line with its ambition to establish undisputed cultural leadership over the beer industry.