The challenge
Leverage Jacques Vabre’s coffee know-how in a more powerful and consistent way across all ranges.

Our Brand Idea
Capitalize on the original shape of the brand: the unique and distinctive diamond.
Integrate this brand block in the center of the packaging, and thus valorize Jacques Vabre's full expertise, from the selection of the most beautiful coffee lands to the roasting of sourced beans, for an incomparable diversity of pleasures.

The result
A much more impactful range on shelves, promoted by a new communication campaign.